DAYANARA
SORIANO
Hello! My name is Dayanara and I am a designer based in NYC.
I enjoy creating playful graphics and design systems that are accessable and easy to understand that contribute to community through reinvention. Interested in what you see? Feel free to reach out and let’s have a chat!
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Brand Identity Redesign
2025
The redesign uses shape to visualize movement and sound, with flowing forms suggesting dancing arms and circles and lines capturing rhythm and vibration. Together, these elements create dynamic icons that express the energy of dance.
Brand Identity Redesign
2025
The redesign highlights the publishing house’s unique name through a bold yellow, black, and white visual language. A cow logo serves as a playful yet strong symbol of the press’s mission to uplift and amplify authors’ voices.
Brand Identity Redesign
2025
Inspired by Mexican Aztec stone carvings and the festival’s Mexico City setting, the design uses bold, geometric forms to convey intensity and sound. Expressive facial icons add a human element, capturing the energy and emotion of live concerts.
Palacio De Bellas Artes
Brand Identity
2026
Inspired by the museum’s classical architecture, particularly its arches and ornamental structure. I incorporated classical serif typography along with arched and curved shapes throughout the identity system to reflect the elegance and historical significance of Palacio de Bellas Artes.
Everyday is a celebration!
2025
Design a dress inspired by a National Holiday for novelty that best represents the holiday. Using materials that highlight the holiday while also focusing on details that elevate the design.
National Picnic Day is celebrated on April 23rd and was the holiday of my choice to design my dress around.
New Matter/s
2026
Research the fashion trends of the 1950’s and with this information, conceptualize and create a unique, period-correct dress made out of an object or material from that period.
Promotional Work for SVA’s
Student Engagement and Leadership Office
2026
Designed graphics for SVA’s Student Engagement and Leadership office, including event posters and social media campaigns to promote programs and connect with the student community.